The Community Shields Itself Against Bullying

The Fist of Topuria Knocks out Bullying in Madrid: The Community Shields Itself Against Bullying

The Community of Madrid launches the “KO Bullying” campaign with champion Ilia Topuria as an image to raise awareness and offer vital resources to young people.

Madrid, May 4, 2026.

The Community of Madrid has hit the table in the fight against bullying. Under the motto KO Bullyingand with the imposing figure of the MMA champion, Ilia Topuriaas a brand new ambassador, has launched an ambitious campaign to raise awareness among society and, above all, among the youngest, about this scourge which, according to the latest data, has seen a 5% decrease in the region.

This initiative, presented by the Minister of Education, Mercedes Zarzalejo, at the Miguel Blasco Vilatela public school, not only seeks to raise awareness, but also to inform in a clear and accessible way about the resources available for those who suffer or witness bullying. The key number in this support network is 012a phone line that becomes a beacon of hope for children and families seeking help.

The campaign will deploy its message on an unprecedented multi-platform. From the radio waves and the small screen, to the press pages, movie theaters and the vast universe of the internet, the fight against bullying will resonate in every corner. In addition, information signs will be placed in 1,500 educational centersdirectly reaching some 500,000 students.

The choice of Ilia Topuria It is not coincidental. The athlete, who has already lent his image to drug awareness campaigns, provides incalculable value with his personal testimony. In the promotional video for the campaign, Topuria shares the scars of the bullying she experienced in her childhood, transforming a painful experience into a powerful tool for self-improvement and a benchmark of resilience for Madrid's youth.

“We have a luxury ambassador, who is the champion Topuria, to whom we thank not only his collaboration with this campaign and also with the drug campaign, but also his testimony,” declared counselor Zarzalejo, underlining the importance of having public figures who inspire and connect with young people.

The counselor highlighted the progress made, pointing out that bullying “has decreased in Madrid by 5%”, according to the latest report from the Coexistence Observatory. “We are working hard, especially on early detection and prevention,” he emphasized, laying the foundations for a comprehensive strategy.

The campaign KO Bullying Its primary objective is to warn about the profound impact that bullying can have on the lives of young people. It also seeks to actively promote values ​​of respect and peaceful coexistence, while making visible the public resources made available for its prevention and eradication.

Among the most prominent tools is the telephone 012 By Your Side. This service not only offers psychological support and guidance to people in situations of emotional vulnerability, but is also designed to assist young people and families affected by bullying, anxiety, loneliness or any form of emotional distress.

To facilitate access to this help, communication channels have been expanded. Now, in addition to the phone call, you can contact us through WhatsApp 012he Chat 012 or even through Video call 012adapting to the preferences and needs of young people in the digital age.

The institutional website of the Community of Madrid also joins this effort. A clear and concise guide will be incorporated, in question and answer format, intended to guide students, families, teachers and professors on how to act when detecting or suspecting a case of bullying.

The Ministry of Education maintains a firm commitment to prevention, detection and continuous intervention. Tools like SociSchoola simple and effective test, facilitate the early identification of risk situations, allowing proactive action.

Likewise, mental health resources are reinforced in schools, rigorous intervention protocols are implemented and constant training is offered to teachers and families. The objective is to provide the entire educational community with the necessary tools to identify and confront both traditional bullying and cyberbullying.

The mediation teams, made up of members of the educational community and the Coexistence Units, play a crucial role. These groups of students, trained at the center itself, act as catalysts for conflict resolution, promoting conciliation and mediation between those involved.

When a possible case of harassment is detected, it is the students themselves who, through these conciliation and mediation efforts, seek peaceful solutions. The campaign encourages children and adolescents to “talk to those closest to them: their family, their peers, teachers and counselors,” breaking the silence that often surrounds these situations.

The counselor emphasized the “great effort” that is being made in training so that the detection of cases is even faster than the victim's own communication. The central message of the campaign is clear and direct: “Don't be afraid. Call 012. We are by your side, tell us what's happening to you.”

Telephone 012, although it is a general citizen service of the Community of Madrid, has a specific line specialized in the fight against bullying. Staffed by experts, this line not only offers guidance, but also coordinates information with schools to ensure a comprehensive response.

While the presentation of this vital campaign was taking place, a group of preschool educators, on strike since April 7, demonstrated nearby, demanding salary improvements and the “dignification” of the Early Childhood Education stage. A reminder that child protection and well-being covers multiple fronts.

If you need more information or want to join the conversation about how to combat bullying, we invite you to our Telegram channel: https://t.me/casino_gurus